What is sml fort?

As a kid, there was no more suitable place to free the mind to imagination than the refuge of a small fort. Built from cardboard boxes and whatever else was close at hand, the fort was a stronghold for creativity. Inside the small fort, armed with pen and mind, small thoughts flowed freely onto paper, drawing lines around ideas, for the hell of it, for the love of it.
It seems little has changed...

Welcome to sml fort - the gateway to a creative mind full of ideas and designs, where small thoughts seem to be in abundance.

The big wide world & sml fort

A fort is defined as a fortified building or strategic position. The sml fort strategic position is one of size. Small & agile, Yes.
Being small makes it easy and practical to form a tight yet fluid team with clients and creatives as and only when needed.
This way design is efficient and more
affordable. Communication is direct rather than filtered down, because that’s how the best design happens.

Sml fort forms teams with;

• Both other designers & agencies.
• People in business that value ideas, creativity and point of difference over complex marketing strategies.

To deliver;

• Ideas that add value.
• Designs that are driven by and answerable to simple, clever and relevant ideas.
• Brand packages that communicate clearly, on multiple levels, with strength, across varying media.

Sml fort has experience in;

• Idea generation
• Creative direction
• Branding
• Logo construction
• All things printed
• Illustration
• Photography
• Object design
• Packaging design
• Signage design & fitout
• Web design

With close allies in;

• Project management
• Business strategy
• Web development
• Architecture
• Interior design
• Copywriting

Matt Moriarty

I am a multi-disciplinary visual artist and designer currently based in Kaikoura, NZ.
I graduated from Victoria University School of Design in 1999 with a bachelor of design, giving me about 10 yrs experience working in design & visual art within freelance, in-house and agency roles. I'm interested in the cross-over of art and design disciplines, mixing up materials, processes and people with differing experitse, to generate unique design solutions.